Privacy Policy

Privacy Policy

Last Updated: June 13, 2025

HEAT TRADING CARDS PTY LTD ("HEAT Trading Cards", "we", "us", or "our") owns and operates this website, online store, and all associated content, features, products, services, applications, and tools (collectively referred to as the "Services"). Our online platform is powered by Shopify, enabling us to provide a secure and efficient shopping experience for our customers.

This Privacy Policy explains how we collect, store, use, disclose, and protect your personal information when you access our Services, make purchases, create an account, communicate with us, or otherwise interact with our business.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and handling of your personal information as described below. Where there is any inconsistency between this Privacy Policy and our Terms of Service regarding personal information, this Privacy Policy will prevail.

Information We Collect

For the purposes of this Privacy Policy, "personal information" means information that identifies, relates to, describes, or could reasonably be linked to an individual. It does not include anonymous, aggregated, or de-identified information that cannot reasonably be used to identify a person.

Depending on your interactions with our Services, we may collect the following categories of personal information:

Contact Information

  • Full name
  • Residential and postal address
  • Billing and shipping addresses
  • Email address
  • Telephone number

Payment and Financial Information

  • Credit card and debit card details
  • Payment method information
  • Transaction confirmations
  • Billing information
  • Financial account details necessary for processing payments

Account Information

  • Usernames
  • Passwords
  • Security questions and answers
  • Account preferences and settings

Order and Transaction Information

  • Products viewed or purchased
  • Shopping cart activity
  • Wishlist information
  • Purchase history
  • Returns, exchanges, refunds, and cancellations

Customer Communications

  • Information provided when contacting customer support
  • Email correspondence
  • Messages submitted through forms or social media channels

Device and Technical Information

  • IP address
  • Browser type and version
  • Device identifiers
  • Operating system information
  • Network connection details

Website Usage Information

  • Pages visited
  • Time spent on the website
  • Navigation behaviour
  • Clickstream and interaction data
  • Cookies and similar tracking technologies

How We Collect Information

We may obtain personal information from a variety of sources, including:

Information Provided Directly By You

When you:

  • Create an account
  • Place an order
  • Subscribe to marketing communications
  • Contact our support team
  • Participate in promotions or surveys

Information Collected Automatically

When you access our website or Services, we may automatically collect technical and usage information through cookies, pixels, analytics tools, and similar technologies.

Information From Service Providers

Third-party service providers engaged by us may collect and process information on our behalf to facilitate payments, shipping, analytics, customer service, and website functionality.

Information From Third Parties

We may receive information from business partners, advertising partners, social media platforms, or other third parties where permitted by law.

How We Use Personal Information

We use personal information for legitimate business purposes, including:

Providing and Improving Our Services

To:

  • Process and fulfil orders
  • Manage customer accounts
  • Arrange shipping and delivery
  • Process returns and refunds
  • Maintain customer preferences
  • Improve website functionality and user experience
  • Recommend products that may be of interest

Marketing and Promotional Activities

To:

  • Send promotional emails, newsletters, and offers
  • Deliver targeted advertising
  • Conduct marketing campaigns
  • Measure advertising effectiveness

Security and Fraud Prevention

To:

  • Verify customer identities
  • Secure accounts and transactions
  • Detect suspicious or fraudulent activity
  • Protect our Services and users from misuse

Customer Service and Communication

To:

  • Respond to enquiries
  • Provide technical support
  • Notify customers regarding orders or account activity
  • Maintain customer relationships

Legal and Regulatory Compliance

To:

  • Meet legal obligations
  • Respond to lawful requests from regulators or law enforcement
  • Protect our legal rights
  • Enforce our terms, policies, and agreements

Disclosure of Personal Information

We may share personal information in the following circumstances:

Service Providers

With trusted third parties who assist us with:

  • Payment processing
  • Website hosting
  • Data storage
  • Analytics
  • Customer support
  • Shipping and fulfilment services

Marketing and Advertising Partners

We may share information with advertising and marketing providers to help us deliver relevant promotions and advertisements.

With Your Consent

Where you specifically request or authorise us to share your information with another party.

Corporate Transactions

In connection with a merger, acquisition, sale of assets, restructuring, insolvency proceeding, or other corporate transaction.

Legal Requirements

Where disclosure is necessary to:

  • Comply with applicable laws
  • Respond to court orders, subpoenas, or regulatory requests
  • Protect our rights, property, customers, or business interests

Shopify and Third-Party Processing

Our online store is hosted through Shopify. Shopify may collect, use, and process personal information in order to operate and improve the platform and facilitate transactions.

Information submitted through our website may be transferred to Shopify and its authorised service providers, including entities located outside Australia. Shopify may also use information obtained through interactions with our store and other Shopify merchants to improve its services and advertising capabilities.

For further information regarding Shopify's privacy practices, customers should review Shopify's Privacy Policy and Privacy Portal.

Third-Party Websites

Our Services may contain links to websites, services, or applications operated by third parties. We are not responsible for the privacy practices, content, or security of those external services. We encourage users to review the privacy policies of any third-party websites they visit.

Children's Privacy

Our Services are intended for use by individuals who have reached the age of majority in their jurisdiction. We do not knowingly collect personal information from children.

If a parent or guardian believes a child has provided personal information to us, they may contact us and request its removal.

To the best of our knowledge, we do not knowingly sell or share personal information belonging to individuals under the age of 16.

Data Security and Retention

We take reasonable administrative, technical, and physical measures to protect personal information from loss, misuse, unauthorised access, disclosure, or alteration.

However, no online transmission or storage system can be guaranteed to be completely secure. Customers should exercise caution when transmitting sensitive information online.

We retain personal information only for as long as necessary to:

  • Provide Services
  • Maintain customer accounts
  • Meet legal and regulatory obligations
  • Resolve disputes
  • Enforce agreements and policies

Your Privacy Rights

Depending on your location and applicable laws, you may have certain rights relating to your personal information, including:

Right to Access

Request details of the personal information we hold about you.

Right to Correction

Request correction of inaccurate or incomplete information.

Right to Deletion

Request deletion of personal information, subject to legal and operational requirements.

Right to Data Portability

Request a copy of your personal information in a portable format where applicable.

Marketing Preferences

You may unsubscribe from marketing communications at any time by using the unsubscribe link included in promotional emails.

Please note that even if you opt out of marketing communications, we may continue to send important service-related notifications regarding your account or orders.

We may require verification of your identity before processing privacy-related requests.

Complaints

If you believe we have mishandled your personal information or breached applicable privacy laws, please contact us so we can investigate your concerns.

If you are not satisfied with our response, you may have the right to lodge a complaint with the relevant privacy or data protection authority.

International Transfers

Your personal information may be stored, processed, or transferred outside Australia.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place and that information is handled in accordance with applicable privacy laws.

Updates to This Policy

We may amend this Privacy Policy from time to time to reflect changes in our business operations, legal requirements, or privacy practices.

Any updates will be published on our website and will take effect from the date shown at the top of this policy.

Contact Us

If you have questions regarding this Privacy Policy or would like to exercise your privacy rights, please contact:

HEAT TRADING CARDS PTY LTD

Email: info@heatcards.com

Postal Address: PO BOX 3260, MOORABBIN, VICTORIA 3189, AUSTRALIA